This webinar will discuss how historically menthol products have been predatorily marketed to marginalized groups and most conspicuously to African Americans. The results of predatory marketing has led to 85% of adults and 94% of teen African American smokers to smoke menthol cigarettes. Black folks die disproportionately from tobacco-related diseases compared to other races and ethnic groups. Menthol isn't deadly itself, but it allows the poison to go down easier.