Research suggests that race and ethnicity are predictors of how services are delivered, and implicit bias is one component that has been identified as influencing the provision of poor care. The elusiveness of unconscious bias underscores provider perception, unwitting use of stigmatic language, and influences assumptions and microaggressions affecting a person's capacity to respond to care. This presentation will discuss how cognitive bias develops, is sustained by intrinsic and environmental factors, and contributes to inequitable outcomes for persons of color. The content will also inform on bias reducing techniques and person-first language approaches that can enhance provider-client interactions and outcomes for marginalized communities.