Home > The ATTC/NIATx Service Improvement Blog > SoberBowl II: Stealth recovery advocacy
January 29, 2018
Maureen Fitzgerald
ATTC Network Coordinating Office/NIAtx
Tracy Abbott is Director of the ARK, a Houston-based nonprofit dedicated to producing alcohol-free entertainment events. In the fall of 2016, Houston was abuzz with excitement about Super Bowl 2017, which was held at Houston's NRG Stadium. Billboards and restaurants advertised the big game, with accompanying big entertainment and watch parties.
"That's when I realized that people in recovery need an alcohol- and drug-free space where they can participate in all the energy surrounding the Super Bowl," says Abbott.
And in just 60 days, she raised $100k to launch SoberBowl I in Houston, an alcohol- and drug-free Super Bowl party that attracted nearly 1,000 attendees. Athletes and entertainers in recovery provided entertainment and inspiration for the event as they will again this year—with SoberBowl II events scheduled for both Houston and Minneapolis.
SoberBowl II 2018 from Sober Bowl on Vimeo.
In Houston, the Sober Recreation Community-Houston will host this year's event, and in Minneapolis, sponsors include Hazleden Betty Ford and the Minnesota Recovery Connection.
The Minneapolis SoberBowl II will take place at Muse Event Center, starting at noon.
Read more about the event: SoberBowl 2018: An option for fans who don't need beer with their football
Abbott's vision for the event is that former host cities will continue the SoberBowl tradition each year, creating an ongoing culture of ongoing support for a sober lifestyle. SoberBowl III will take place in Atlanta in 2019.
Read this post about SoberBowl I from Houston Rockets Coach John Lucas, from the Facing Addiction Blog.
Hear Tracy Abbott tell more about SoberBowl and stealth recovery advocacy in this podcast from the Faces & Voices of Recovery series:
Voices of Recovery Podcast Episode 7: Sober Bowl II and Stealth Recovery with Tracy Abbott
Will there be a sober Big Game party in your community this year? Tell us about it in the comment section below.
The opinions expressed herein are the views of the authors and do not reflect the official position of the Department of Health and Human Services (DHHS), SAMHSA, CSAT or the ATTC Network. No official support or endorsement of DHHS, SAMHSA, or CSAT for the opinions of authors presented in this e-publication is intended or should be inferred.